MFA THESIS PROJECT

For my master's thesis project I chose to research how package design, along with branding, can impact a business. What I discovered was that by spending more on packaging, especially on pieces that can be reused, it will allow for the business's name to be seen over and over again. This not only prevents the customer from forgetting the business, but when they carry that piece in public, that creates walking advertising.

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© 2020 by Kinsey Norman.